Euromoney Institutional Investor PLC is an international B2B information company focusing on the global financial community. It is a FTSE 250 listed company with over 50 brands, 2,300 employees and revenue in excess of £400 million a year.

The Project

We were introduced to Euromoney by another of our clients so they could bring their GRC communications together under a single identity for external and internal use.

We were tasked to produce a new logo and create a suite of colours for each core subject area. This would then be used as the starting point for a new design template for all types of communication assets.

What we Did

We created a striking new logo that busy executives could easily identify and that emphasised the importance of GRC. The design is clean and professional for a financial market and draws an inference to the core business of data.

The branding reinforces and supports the logo, demonstrating that all areas of GRC are intrinsically linked and impact on each other. Its circular shape references the fact that GRC will continue to evolve and is not finite.

Creative Assets

  • Governance logo with suite of colours
  • Brand style guide
  • Factsheets, policies and posters
  • Email design, build and management
  • Webpage to host resource
  • Printing

The Outcome

This is a new initiative, but has been well-received so far and endorsed by senior management. The GRC brand will provide the team with a flexible platform, that has longevity and can translate consistent messages across all communication channels.

Eximia translated our idea into reality, developing a strong brand that is in line with our business values and identity. Having a consistent GRC brand helped us to develop a great visual approach to all communications – factsheets, policies, posters, and a website for hosting all resources. Chrissie’s governance experience has been a real asset as she checks and makes recommendations for our content. We will certainly continue to work with Eximia on GRC communications going forward.

Stephen Hardie

Chief Risk Officer

Euromoney Institutional Investor PLC

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