Flamingo is a long-established and successful horticultural business. It has an annual turnover in excess of £300m and has over 10,000 employees. Flamingo specialises in the growing, processing, marketing and distribution of sustainably produced flowers and premium vegetables, supplying the majority of UK supermarkets and customers internationally.

The Project

Flamingo formed part of Finlays; a global brand with a 250+ year heritage and a £7bn annual turnover. It was sold to enable Finlays to focus on its core tea products and we were asked to create the Flamingo brand as a result of this.  The brand needed to be supported by a comprehensive style guide to allow all stakeholders to adapt every part of the business to the new look.

What we Did

After the initial briefing, we created logo concepts based on Flamingo’s core values and various other considerations. A legal covenant meant we had only 12 weeks to roll out the new brand across all areas of the business globally, which made precision and efficiency key. We gave careful consideration to logo application, global presence, and clarity for employees and existing customers.

Creative Assets

  • Logo
  • Style guide
  • Stationery for all subsidiaries
  • A6 company summary and notepad
  • PowerPoint master templates
  • Subsidiary logos
  • Exhibition display boards and banners
  • A3 and A1 posters
  • Product catalogue
  • Packaging design
  • Printing services

The Outcome

A brand has been established that is based on the seven principles of the business and has been rolled out successfully across the group. Consistency has been maintained by the creation of a comprehensive style guide.

We like to collaborate with local businesses which are easy to work with, proactive and produce good creative results. The EXIMIA team has been a great support to us throughout our period of transition and to date.

Ian Michell

MD Produce, Group Technical, Agriculture & Procurement Director

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