Flamingo is a long-established and successful horticultural business. It has an annual turnover in excess of £300m and has over 10,000 employees. Flamingo specialises in the growing, processing, marketing and distribution of sustainably produced flowers and premium vegetables, supplying the majority of UK supermarkets and customers internationally.
Flamingo formed part of Finlays; a global brand with a 250+ year heritage and a £7bn annual turnover. It was sold to enable Finlays to focus on its core tea products and we were asked to create the Flamingo brand as a result of this. The brand needed to be supported by a comprehensive style guide to allow all stakeholders to adapt every part of the business to the new look.