SETTING THE CONTEXT OF COMMUNICATIONS WITHIN CORPORATE RESPONSIBILITY
With customers, employees and investors engaging with businesses based on community, societal, and environmental measures, establishing a consistent and authentic approach is vital. This strategy must be supported by a communication plan that intertwines CR within the culture of the business, aligning actions to its values.
Pressure from global trends is rapidly changing the factors that determine a company’s long-term success. This makes corporate responsibility a key tenet within board decision-making.