Creativity makes a colourful world

On 30 May, National Creativity Day is celebrated around the country. It honours the creatives everywhere and encourages us all to find our creative spark.

Creativity plays a big part of everyday life and sometimes we don’t even know it. The illustrated cover of the book you pick up at the airport for your holiday, the interesting piece of abstract artwork hanging in your office, or even your supermarket’s special offer signs. When things around us are visually stimulating, it increases our happiness and intrigue, and can inspire us to find a creative outlet in our everyday lives.

A true creative is always learning, always striving to keep developing their skill set. I often think ‘how can I keep pushing the boundaries creatively?’. As Creative Designer and Animator at Eximia, my role requires me to develop new skills and broaden my knowledge. I recently joined a 12-week animation bootcamp so I could learn more about video and apply these skills to the work we produce for clients, and in my own time. It was technically challenging and a great learning experience.

At Eximia, we don’t just develop our own people with training and development opportunities – we constantly Challenge the Process to improve our ways of working. This also helps us to work collaboratively with others in the team – our technically minded team members are encouraged to think creatively, and our creatives to think on a technical level.

So, this National Creativity Day, I challenge you to think about developing your own talents or ticking something new off your to-do list. Whether that’s in your work life or personal life, the benefits to your physical and mental wellbeing as well as the sense of achievement is truly motivating. If we find the hunger to always improve ourselves and explore our creativity, the world will be a more colourful place.

Explore our creative services to see how we can improve your communications!

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