Content and copywriting

The power of content and copywriting

You know how valuable your total reward strategy is, and the benefit it could bring to your people. But the workplace is a fast-paced environment, and it’s unlikely they’ll be just sitting around waiting for you to tell them about your new initiative.

Your communication has to grab colleagues’ attention and hold it.

Your content and messaging needs to be clear and captivating. Clear, so employees can understand the facts; and captivating, so they engage with what you’re saying.

How we add value

We’re a unique team of rewards and communications experts. It means we know your world and understand your people, allowing us to bridge the gap between your reward and your employees.

Working with you, we will:

• Get it. We simplify the complex, turning your corporate messages into bold and exciting communication campaigns, quickly and accurately.
• Create exciting word-led concepts and themes that delight your employees.
• Write in a way that encourages employees to take action, like signing up to a share plan.

Our copywriters have worked on numerous internal communications and marketing projects and have experience writing for a wide range of audiences. They’ll understand how to phrase your message to capture your people’s imagination, weaving in stories and narratives that tie in your brand’s mission, vision and values. They’ll work closely with your expert account manager to produce content that’s clear and jargon-free whilst still being accurate and precise.

Using words to tell your story and sell your message is the fundamental building block to all forms of communications. Our copywriters can turn their skill to any format, whether you’re looking for a video, a brochure or a blog post. They’ll work with our creative team to create eye-catching graphics and awesome animation, or create a narrative thread running through your whole launch campaign.

Good messages are hard to craft, but worth spending time and effort on. They’ll connect your reward to your people, and therefore your people to your organisation.

What does this look like?

Our clients have asked us to write words and produce content for:

• Booklets brochures
• Microsites and intranets
• Video scripts
• Posters and flyers
• Emails
• Letters
• Blog posts
• Social media posts
• Presentations

Whatever your challenge, we create content and write words that bring your rewards to life. We cut through the jargon, increasing awareness and creating that all-important engagement.

Discover more