Communicating pensions

The challenge

Auto-enrolment has certainly been transformative, with a record number of people saving for retirement, but ongoing engagement remains a challenge. Your pension is crucial in helping your organisation overcome common workplace challenges, such as:

• Nurturing financial resilience and wellbeing
• Understanding Governance and ESG requirements
• Addressing the gender pension gap
• Navigating a volatile market with a shortage of labour.

Despite the potential of pensions, many organisations struggle to make them accessible and meaningful within their wider reward offering.

It’s imperative to have a well-designed pension. It needs strong legal, tax and administration components. With it often being the second most expensive benefit after salaries, engaging your people is the final necessary component.

Consistent bite-sized communication is key to educating your people so they get the most from their pension and value it.

How we can help

We know your world. Our founder and account managers have extensive reward experience, having worked in-house or for administrators.

Our account managers work closely with our creative communication experts. Together, we uniquely bridge the gap between your pension and your people.

Our expertise saves you time, energy and budget. We understand pensions – so our content is technically accurate, we anticipate hurdles, and help problem-solve them.

We take your employees on a journey, engaging, educating and empowering them to make the decisions that are right for them.

How we do it

We tailor our approach to your specific requirements. We can produce standalone assets, a project campaign and/or provide ongoing engagement.

We provide a consistent approach to pension communications, looking at them holistically.

• Discovery, auditing and listening
• Strategy and planning
• Crafting narrative and branding
• Delivering communications assets
• Reviewing success.

Whatever you need, you will have a dedicated reward account manager and access to our communications strategist.

Discover our services