With total revenues of almost £2bn and a portfolio of household names (including Daily Mail, Mail Online and Metro), DMGT is an international business which produces high value information for businesses and consumers.

The Project

As part of its commitment to corporate responsibility, DMGT wanted to take its ad hoc activities towards a more regular approach, which resulted in the ‘Green Year’ initiative. This campaign focused on key areas for improvement, such as carbon footprint and employee wellbeing. Assets were produced for CR champions within the Group to support local activities and encourage employee suggestions for greater engagement.

What we Did

Once an annual calendar of themes was established and activities decided upon, digital and print communication assets were produced for each element of the overall campaign. This was supported throughout the entire year and participation levels were good.

Creative Assets

  • Annual planner which encouraged employee ideas
  • Campaign support
    • Branding and illustrations
    • Emails
    • Posters
    • Microsites with databases to record results

The Outcome

The annual initiative was well received and consistent across all activities. It gave support and resource to global CR champions so they could tailor these to local activities.

Eximia adapted our existing CR branding and developed it to launch the Green Year campaign. They have created various digital and print items to support our monthly initiatives, which has helped us ensure employees are involved with CR throughout the year rather than just for a week as we had previously focused on. Not only do they deliver every item we request on time, it is also thoroughly checked, beautifully designed and for this particular project – with a sense of fun to match the brief.

Fran Sallas

Deputy Company Secretary

Daily Mail and General Trust Plc

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