It’s time to get personal. A one-size-fits-all approach to internal communications isn’t the most effective system. That’s where personalisation comes in.
Now more than ever, personalised internal communications are in high demand. This growing trend is a proven way to drive engagement, boost performance and improve job satisfaction. But it’s not just employees who benefit – when employers understand their people’s behaviours, motivations and interests, it puts them in a better place to retain employees and cultivate a stronger culture.
Personalisation doesn’t need to be overly complex, but it does require some thoughtful planning and resource. How and when you target your employees is important. You should also think about the internal channels you already have and how you can maximise them.
Personalisation can include:
- Segmented or targeted messages to specific groups
- Messaging based on audience preferences
- Personalised emails
- Personalised dashboards
- Personalised e-learning and training
- Customised benefits platforms
Let’s look at the benefits of personalised communications and how to implement them.
1. Data-driven results
Take the guess work away. By collecting personalised data, you’ll know how different audiences engage with and respond to your communications. It means your organisation can make recommendations and decisions based off valuable, accurate data. We’ve explored what you need to consider in your communications audit.
2. Reach and efficiency
By using targeted messaging, you can reach people who are interested in a particular topic or initiative. For example, you may target a group who enjoy health and fitness with updates on your new cycle to work scheme or gym discount. They’re more likely to click on your email and engage, even if they don’t sign up in that moment. You should aim to send communications that resonate with people on an individual level and save time sending redundant communications.
3. Build trust
Technology in benefits tech is constantly evolving, giving people the autonomy to self-serve for information, upload sensitive information, and try out customisable tools. If employers want to earn trust from their employees, platforms that offer personalisation need make security, privacy and data handling a priority. It’s worth making employee feedback a part of your communications strategy, so you know how well your benefits platform is being received.
4. Increased productivity
A friendly voice is sometimes all it takes to improve our mood, boost our motivation and supercharge our productivity. Look at your communications as an opportunity to connect with your employees on a personal level. You could send welcome messages to new starters to ensure they feel valued, introduce personalised company updates, or send gentle reminders to disengaged audiences. Small and intentional communications add to the bigger picture, reminding people that you care.
5. Save time
One of the main advantages of personalisation is how much time it saves. Automated messaging to the right people at the right time can free up time to spend in other areas of your business. Likewise, capturing regular data will save you time figuring how to reach specific audiences if you already know their habits and behaviours.
Could your internal communications benefit from personalisation? Get in touch to see how we can help you.
