5 steps to attractive employee rewards

Your reward package is essential for boosting motivation, engagement, and overall job satisfaction. So how do you make it attractive to your employees?

Your employee rewards should align with your company culture, values, and the preferences of your employees. We’ve shared five simple ways you can ensure your rewards resonate with your people.

Make it personal

Tailor your employee rewards to individual life stages and personas. By checking in with your employees, conducting surveys or holding discussion groups, you can learn what benefits your employees value most. Whether that’s practical solutions such as extra holiday entitlement and flexible working arrangements, or performance-based recognition rewards to give them a sense of accomplishment, it’s important to listen to your employees’ needs if you want them to engage.

Meaningful recognition

Along with material rewards, provide meaningful recognition, too. Acknowledge employees’ efforts publicly through team meetings, newsletters, or a company-wide platform. Peer recognition can also be powerful, as it fosters a sense of belonging and community within an organisation. This approach will help your people to feel seen, valued and rewarded for their hard work.

Performance-based incentives

Introduce performance-based incentives, such as a bonus structure, that allow employees to earn rewards by achieving specific goals or milestones. Short-term and long-term goals in your incentives program can keep employees engaged and motivated over time. Learn more about pay transparency and why companies should embrace it.

Priceless experiences

Consider experiences that enhance work-life balance and overall wellbeing. If your people show an interest in team-building days, wellness activities or cultural events, be sure to provide access to these benefits. New experiences can help alleviate stress and promote a positive work environment, as well as build healthy relationships.

Professional development opportunities

Offer rewards that contribute to employees’ professional growth and career development, whether that’s within the organisation or not. This could include sponsoring them for relevant courses, certifications, or workshops. Investing in up-skilling your team not only benefits the employee, but also enhances their value to the company. Targeting Gen Z? Professional development scores high on their priority list.

Remember, by regularly gathering feedback and adjusting the rewards based on changing needs and preferences, you’ll ensure they remain attractive and meaningful.


Get in touch for a chat about your reward offering. We’ll help you communicate with purpose and connect with your people.

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